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Technical Storytelling:

Engage the Power of Story

Technical storytelling
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About Technical Storytelling

Technical Writers

The Technical Storyteller - Technical storytelling is sometimes called technical writing, technical communication, science communication or corporate storytelling. It is about using the power of story to engage employees, stakeholders, clients, students and the public with your vision, capabilities, innovation potential, technical heritage, complex products and points of difference. Technical storytelling is a powerful tool for building credibility, motivating people, and promoting critical thinking and rigorous problem-solving.

Benefits of
Technical Storytelling

01.

For Employees

For employees, technical storytelling can help to:

Encourage creativity and innovation.
Build understanding of the company's purpose and how their work fits into the bigger picture.
Create emotional connections with their colleagues.
Enhance internal communication.
Increase motivation and engagement in their work.
Boost productivity.
02.

For the Public

For the public, technical storytelling can help to:

Make information more memorable and engaging.
Build trust and credibility.
Create emotional connections with technical problem-solving.
Inspire people to take action.
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Narrative Writing

Here are a few examples of how technical storytelling can be used:

A non-profit organisation could share the stories of the people they help, in order to raise awareness of their work and inspire people to donate.

A company could highlight their commitment to sustainability, in order to build trust with consumers and attract new customers.

A government agency could educate the public about a new program or policy, in order to increase engagement and support.

Copywriting

Technical copywriting is the process of writing clear and concise copy about complex technical products or services. It is a specialised form of copywriting that requires a deep understanding of the product or service being described, as well as the target audience.

As Technical copywriters, we write a variety of materials, including:

► Product descriptions ► User manuals ► White papers ► Case studies ► Blog posts

► Technical documentation ► Website copy ► Marketing materials

Technical Storytelling

How to Use Technical Storytelling

If you're interested in using technical storytelling in your business, here are a few tips:

Be authentic. Your stories should be genuine and reflect the true culture and values of your organisation.

Be specific. Don't just tell people about your company; tell them stories about your employees, your customers, and your impact on the world.

Be creative. There are many different ways to tell a story. You can share your stories with video, audio, text, and even social media.

Be consistent. Make storytelling a regular part of your communication strategy.

Technical storytelling is a powerful tool for engaging employees and the public. As a technical storyteller, Karen uses stories to help you connect with your audience, build trust, motivate people, and promote collaboration in the engineering and science communication fields. She is also a strong advocate for technical writing and engineering heritage.

If you're not already using technical storytelling in your business, we encourage you to try it. You’ll be surprised at the positive difference it makes – improving understanding and engagement at all levels.

Karen Wrigglesworth

Schedule Your Appointment Today.

If you're interested in learning more about how to use technical storytelling in your business, please contact me today.

What our customers are saying.

“Thank you so much for dropping in a copy of your most excellent book. I have been reading a bit most nights and have nearly finished it. There have been a great many insights and revelations for me plus a few questions answered that I had carried for years, so thank you for that.

I would like to purchase a few copies to gift to City visitors who might be intrigued by our fascinating heritage features.” 
Jules Radich

Jules Radich

Mayor of Dunedin / Te Koromatua O Ōtepoti
“I am so glad to have been in Dunedin at the time you were giving your very interesting talk at the Library last week. I really enjoyed it AND learned a lot.”

Nonnita Rees

"Take Me With You – A Self Drive Guide to Whanganui’s Engineering Heritage’ is a fantastic example of a heritage theme, being engineering, and associating it with a region. …The judges of the Whanganui Heritage Awards acknowledged this publication as being informative, inviting, novel and very professional. Amongst the other 20 nominations for the category it was a clear and unanimous winning decision of the judges.”
Andrew Coleman

Andrew Coleman

Chief Executive, Heritage New Zealand Pouhere Taonga

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The Technical Storyteller?

If you're interested in learning more about how to use technical storytelling in your business, please contact us today.
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The Technical Storyteller
Technical Storytelling:
Engage the Power of Story

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