Technical copywriting is the process of writing clear and concise copy about complex technical products or services. It is a specialised form of copywriting that requires a deep understanding of the product or service being described, as well as the target audience.
As Technical copywriters, we write a variety of materials, including:
► Product descriptions ► User manuals ► White papers ► Case studies ► Blog posts
► Technical documentation ► Website copy ► Marketing materials
If you're interested in using technical storytelling in your business, here are a few tips:
Be authentic. Your stories should be genuine and reflect the true culture and values of your organisation.
Be specific. Don't just tell people about your company; tell them stories about your employees, your customers, and your impact on the world.
Be creative. There are many different ways to tell a story. You can share your stories with video, audio, text, and even social media.
Be consistent. Make storytelling a regular part of your communication strategy.
Technical storytelling is a powerful tool for engaging employees and the public. As a technical storyteller, Karen uses stories to help you connect with your audience, build trust, motivate people, and promote collaboration in the engineering and science communication fields. She is also a strong advocate for technical writing and engineering heritage.
If you're not already using technical storytelling in your business, we encourage you to try it. You’ll be surprised at the positive difference it makes – improving understanding and engagement at all levels.
© 2023 Karen Wrigglesworth